The company

SWOT | Simple Way Of Tourism is a Hospitality Management company that operates in three areas of expertise, aiming at the development and enhancement of the tourism sector and its enterprises within Greece and abroad.

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SWOT was established in May 2013, following the realization of the market’s need for professional representation and specialization in the tourism sector, which our team served for the last decades, having a background in leading national and international tourism organizations.

SWOT’s name, acronym for Simple Way Of Tourism, has also a broader and more fundamental sense, with our initials being defined as: Strengths, Weaknesses, Opportunities, Threats, data which we examine and process for every company we collaborate with and constitutes the values of marketing and strategic business plans.

We develop tourism…in a simple way!

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Philosophy & Aim

SWOT’s Philosophy is the enhancement of our partners as protagonists in their field of action, through professionalism and specialization in order to establish their position in the tourist market.

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SWOT ‘s Aim is the increase of the Sales and the Revenue for our partners, following proper operation procedures, systematic organization and development in all departments.

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Forums organized by SWOT

SWOT | Simple  Way Of Tourism is the official organizer of the Business Travel Professionals Forum, the leading B2B Forum in Greece, with the participation of top hotels, travel agencies and companies.

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Also is the official organizer of Boutique Hotels & Villas Forum where small lodgings from all over Greece and abroad can promote their enterprises and their services to the tourism professionals (travel agents & suppliers ).

Through the BTPF hotels have the opportunity to meet, introduce themselves and create cooperation’s by communicating “face to face” with the decision makers of the most important corporations and various travel agencies (DMC’s, PCO’s, MICE, Business Travel, Leisure, Tour Operators & Wholesalers), who materialize corporate travel, corporate events and leisure travel in Greece.

By participating to the Boutique Hotels & Villas Forum boutique hotels 1-40 rooms, villas, rooms to let, guest houses take the first step to get in touch with the tourism professionals, who will be informed about he property and promote it through customers’ networks from all over the world.

The success of both Forums is based on the fact that during the forums the contacts that are made lead to prosperous cooperation agreements between the participants which they develop direct relations with the market protagonists, by meeting the best… with the best.

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Corporate Accounts


Travel Associates


Social Friends


Sales Call / Year

Why should you choose SWOT?

Working with SWOT increases your company’s presence and awareness in the market. Moreover, a significant increase in your sales and revenue is achieved, through:

Daily contact with tourism professionals

SWOT’s sales team explores the opportunities of the market on a daily basis through scheduled meetings with representatives from travel agencies of the Greek and International market and with representatives from companies who are active in our country’s business tourism field (Congresses, meetings, events, stays)

Competition analysis

A strategic action plan is formed and analytically presented, conducted by the experienced team of SWOT

Operations and structure organization of the business

Sales development for your business requires proper structure and operation. SWOT undertakes and ensures optimal organization and operation of your company.

Pricing policy formation

We review your current pricing policy and place your business in the correct position, in order to maximize efficiency.

Monitoring and directing the Online Sales Channels management

The needs of the current market require knowledge, presence and proper management of all online sales & marketing channels. We know how το utilize them to the maximum extent for you and your business.

Our services

Hotel Management Consulting

SWOT undertakes Consulting & Organization of Hotels throughout Greece to increase revenue and reduce your operating costs.

The increase in sales for your hotel requires a thorough and structured operation. The competition research, the right budget, the finding & training of the right staff and the monitoring of proper operation are some of the services the SWOT offers to your hotel.

In addition, the experienced SWOT team creates suggestions for new products and services that change the format and evolution of your company to maximize results.

Sales Development & Representation

SWOT works as an integrated Sales Department of Tourism Enterprises that either does not have an organized sales department or simply wants to support its existing sales team.

Offline – Sales Calls & Visits
SWOT with professionalism and knowledge of the Greek and International markets, guarantees sales growth and revenue growth for your company by approaching all travel agencies and commercial companies, exploring every demand and effectively promoting your business.

Online – Channel & Revenue Management
SWOT specializes in and assumes the management of online sales channels through your hotel’s OTA by “reading” the competition and placing your product at the right price, for the right customer.


SWOT shapes and highlights the identity of your business through Integrated Marketing Services.

The experienced and creative SWOTs’ Marketing department with a modern understanding of the market needs, improves and promotes the image of your company and develops the conditions for attracting new customers.

Contact the SWOT marketing team today and choose one of the many suggestions we offer on Online & Offline services.

Our Method

  1. Discussion

    We discuss with you all the data and needs in order to set the ideal cooperation and action plan.

  2. Needs Assessment

    We evaluate the real needs of your business by understanding your business (historically) and by analyzing your competition.

  3. Action plan configuration

    We formulate an action plan in the Greek and International market and define the objectives.

  4. Implementation

    We implement the action and promotion plan that we agreed with and monitor the objectives realization.

SWOT Statistics - 2017


SWOT efficiency


Partnerships development


Work cycle increase


Partners increase of Sales


Partners turnover increase


Increase in market contacts

Our clients say

"“60% Increase of Sales, in 1 Year”"

Yiannis Avrantinis – Owner, Plaza Resort Hotel & Capo di Mykonos

"“The main features of our collaboration with SWOT are the excellent communication, flexibility and honesty. Based on these principles, we have already managed to keep in the frontline the Hyatt Regency Thessaloniki brand in Athens and the wider area of Attica and to set realistic targets to meet.”"

Elena Biniari – Director of Sales and Marketing, Hyatt Regency Thessaloniki

"“Second year of good cooperation with great prospect. Professionalism and courtesy make the SWOT team stand out.”"

Ioannis Kοllas – Managing Director, Kydon, The Heart City Hotel

"“Our partnership with SWOT creatively developed our communication with the Corporate market of Athens.”"

Nick Baroutis – Director of Sales Radisson Blu Park Hotel

"“Ethics, professionalism, promptness and mainly results from a company that has the best network of contacts in the market!”"

Yannis Economou – Owner Galaxy Hotel Iraklio

"3 years cooperation with SWOT and ... a winning team, does not change! We trust the best in Greece for the sales representation of Kazarma Lake Resort & Spa"

Dimitris Galagalas – Kazarma Lake Resort & Spa owner

"“Our partnership with SWOT filled a significant gap in our sales network.”"

Maria Papapanagiotou – Owner Kalavrita Canyon Hotel & Spa

"“SWOT team, constitutes for us a strong competitive advantage in our journey to conquer the next level in the market.”"

Stathis Revvas – Managing Director Marina Athens Hotel

"“Working with SWOT gave to our hotel management, the organization that was missing.”"

Dimitris Tsiftsis – Owner, Mountain’s Secret

Trusted by


Small Lodgings Of Greece

SWOT | Simple Way Of Tourism, organizes on April 5, 2017 the first Sales & Development Forum for Small Lodgings in Greece.

The meeting point is at Grande Bretagne Hotel in Athens, where representatives of small lodgings will have the chance to meet travel agents, online sales companies (B2B & B2C), digital marketing services specialists and suppliers that help the operation of lodging business through their products.

Within the framework of the event and through the Sales Academy by SWOT participants will have the opportunity to attend a unique sales seminar presented by tourism professionals. Certifications of attendance will be available for all attendees.

Contact a SWOT representative through www.swot.gr and register today with a cost of…one accommodation!

SWOT honored in Tourism Awards 2016!


SWOT | Simple Way Of Tourism celebrated its three years of operation in 2016 and sealed its success with the best possible way in the 2016 Tourism Awards, by acquiring the Strategic Development, Partnerships & Investment in Tourism award!

SWOT’s client portfolio now numbers 10 Hotels across Greece in the fields of Sales Representation, Management Consulting and Marketing services. SWOT continues dynamically its efforts aiming to client satisfaction and developing Greek Tourism… in a simple way!

Managing Director of SWOT Mr. George Constantinides stated: “We thank our clients for their professionalism, trust and love in tourism, but above all their faith to our company that helps us every day to take one more step forward”


2A Faneromenis Str. & Mesogion Ave.
Holargos (near Metro), Athens, 15561

+30 210 6525520, contact@swot.gr

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